Developing a Bilingual Corporate Social Responsibility (CSR) Handbook to Support Corporate Communication at PT Organon Pharma Indonesia Tbk
DOI:
https://doi.org/10.58526/jsret.v5i3.1222Keywords:
bilingual handbook, corporate social responsibility, companyAbstract
This research aims to develop a bilingual handbook for PT Organon Pharma Indonesia Tbk to assist company employees and new interns in addressing challenges related to Corporate Social Responsibility (CSR) implementation. The study was developed using the Design and Development Research (DDR) method by Richey and Klein (2009), following the five stages of ADDIE Model which includes the stages of Analysis, Design, Development, Implementation, and Evaluation to produce the handbook. This book is written in two languages, English and Indonesian. It presents information on Corporate Social Responsibility (CSR) program. It also provides information of social impact reports. The product was validated in terms of language and content to improve the quality of the handbook. This research is especially beneficial for PT Organon Pharma Indonesia Tbk by offering practical solutions to challenges in CSR, such as providing a structured and bilingual CSR communication guide to support the implementation of CSR programs consistently between divisions, external partners, and stakeholders.
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