Public Reception of Makan Bergizi Gratis (MBG) Program on Social Media

Rezki Rahmawati

doi:10.58526/jsret.v5i2.1117

Authors

Rezki Rahmawati Universitas Sulawesi Barat

DOI:

https://doi.org/10.58526/jsret.v5i2.1117

Keywords:

public acceptance, Makan Bergizi Gratis (MBG), Sentiment Analysis, social media, content analysis

Abstract

This study examines public acceptance of the Makan Bergizi Gratis (MBG) program on social media through a qualitative content analysis of 100 comments purposively collected from Instagram, Twitter/X, and YouTube (between March 2025-March 2026). Manual sentiment analysis classified comments into positive, negative, and neutral categories, followed by thematic analysis to identify dominant discourse patterns. Grounded in Agenda Setting Theory (McCombs & Shaw) and Framing Theory (Entman), findings reveal that negative sentiment dominates public discourse, characterized by institutional distrust, budget accountability concerns, potential corruption, unequal distribution, and program sustainability. Twitter/X exhibited the most critical discursive character reflecting its deliberative nature, while YouTube demonstrated a more balanced sentiment distribution. Positive comments reflect appreciation for the program's nutritional objectives, particularly in addressing stunting. This negative dominance signals a credibility gap in government communication. Transparent, two-way, and evidence-based communication strategies are therefore imperative to shift public perception and strengthen trust in MBG implementation.

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