Strategic Analysis of the Export Potential of Sentul Drums from Blitar: A Desk Research Approach

Bambang Septiawan; Hery Suprayitno; Sudarmiatin; Heri Pratikto

doi:10.58526/jsret.v5i2.1102

Authors

Bambang Septiawan Malang State University, Malang, Indonesia
Hery Suprayitno Malang State University, Malang, Indonesia
Sudarmiatin Malang State University, Malang, Indonesia
Heri Pratikto Malang State University, Malang, Indonesia

DOI:

https://doi.org/10.58526/jsret.v5i2.1102

Keywords:

Export, Micro Small and Medium Enterprises, Strategy, adaptation, local brand

Abstract

This study aims to conduct a strategic analysis of the export potential of Sentul Drums (also known as Kendang Sentul or Kendang Jimbe) from Blitar, East Java, using a pure desk-research approach. Anchored in Porter’s competitive advantage theory and the Uppsala internationalization model, the research synthesizes secondary data from government reports (BPS, Disperindag), official regulations, credible media (Antara News, Kompas, BlitarKawentar), and peer-reviewed literature (2021–2026). Findings reveal that Kendang Jimbe has become Blitar’s leading export commodity, generating Rp17.99 billion in 2025, driven by large-scale shipments to China (3,500 units worth Rp17.6 billion via BUMDes Ngoran in 2024 and over 5,000 units via UKM Jatim in early 2025). PESTLE analysis confirms a highly supportive macro-environment, while the updated SWOT/IFAS-EFAS matrix positions the industry in a growth quadrant. The study formulates actionable SO, ST, WO, and WT strategies focusing on BUMDes collaboration, digital marketing, logistics optimization, and market diversification. This desk-based synthesis fills a literature gap by providing an objective, up-to-date roadmap for enhancing MSME export competitiveness in Indonesia’s creative economy sector.

Downloads

Download data is not yet available.

References

Antara News. (2024, November 5). Mendes PDT lepas ekspor kendang jimbe senilai Rp17 miliar ke Tiongkok dari Blitar. https://jatim.antaranews.com/berita/842705/mendes-pdt-lepas-ekspor-kendang-jimbe-senilai-rp17-miliar-ke-tiongkok-dari-blitar

Ashley, N. L., Mbuya, F. F., & Vögel, A. J. (2022). The internationalisation of South African enterprises: A focus on international market selection. Acta Commercii, 22(1), Article a986. https://doi.org/10.4102/ac.v22i1.986

Asmoro, T., Rodoni, R., & Meirinaldi, M. (2022). Factors affecting export performance Indonesian fashion creative industry. Proceedings of the International Conference on Economics, Business, and Management Research. https://doi.org/10.4108/eai.30-10-2021.2315830

Badan Pusat Statistik (BPS). (2025, November 17). BPS: Creative economy employs 27.4 million workers in 2025. https://www.bps.go.id/en/news/2025/11/17/805/bps--creative-economy-employs-27-4-million-workers-in-2025.html

BlitarKawentar. (2026, March 4). Potensi nilai ekspor produk UMKM Blitar menggiurkan, Kendang Jimbe jadi kontributor terbesar. https://blitarkawentar.jawapos.com/kawentaran/2277267638/potensi-nilai-ekspor-produk-umkm-blitar-menggiurkan-kendang-jimbe-jadi-kontributor-terbesar

Creswell, J. W. (2000). Determining validity in qualitative inquiry. Theory Into Practice, 39(3), 124–130. https://doi.org/10.1207/s15430421tip3903_2

Guntarayana, I. (2018). Strategic entrepreneurship dalam peningkatan volume penjualan ekspor kendang “djembe” pada UD. Budi Luhur, Kota Blitar. Translitera: Jurnal Kajian Komunikasi dan Studi Media, 6(1), 37–46. https://doi.org/10.35457/translitera.v6i1.582

Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. The Journal of International Social Research, 10(51), 994–1006. https://doi.org/10.17719/jisr.2017.1832

Haryadi, H., Umiyati, E., & Dhora, S. T. (2021). Competitiveness and export development strategy for Indonesia’s creative economy sector in the ASEAN market. Jurnal Perspektif Pembiayaan Dan Pembangunan Daerah, 9(2), 127–138. https://doi.org/10.22437/ppd.v9i2.11832

Ikhwansyaha, A. (2020). Peran BUMDes dalam pemberdayaan masyarakat desa [Unpublished manuscript or related study on BUMDes]. (Cited in context of Village Law implementation; full source available via Ministry of Villages repositories).

Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm—A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23–32. https://doi.org/10.1057/palgrave.jibs.8490099

KabarBaik.co. (2026, January 31). Kerajinan rakyat jadi penopang kenaikan ekspor Blitar. https://kabarbaik.co/kerajinan-rakyat-jadi-penopang-kenaikan-ekspor-blitar/

Kaleka, A., & Morgan, N. A. (2017). Which competitive advantage(s)? Competitive advantage–market performance relationships in international markets. Journal of International Marketing, 25(4), 25–49. https://doi.org/10.1509/jim.16.0058

Kementerian Lingkungan Hidup dan Kehutanan. (2020). Sistem Verifikasi Legalitas Kayu (SVLK). https://silk.phl.kehutanan.go.id/index.php/info/vsvlk/1 (governed under multiple ministerial regulations including Permenhut No. P.38/Menhut-II/2009 and subsequent revisions)

Keskin, H., Ayar Şentürk, H., Tatoglu, E., Gölgeci, I., Kalaycioglu, O., & Etlioglu, H. T. (2021). The simultaneous effect of firm capabilities and competitive strategies on export performance: The role of competitive advantages and competitive intensity. International Marketing Review, 38(6), 1242–1266. https://doi.org/10.1108/IMR-09-2019-0227

Kompas. (2025, January 22). Pengiriman Kendang Jimbe Blitar ke China tandai ekspor perdana UKM Jatim di 2025. https://lestari.kompas.com/read/2025/01/22/173203486/pengiriman-kendang-jimbe-blitar-ke-china-tandai-ekspor-perdana-ukm-jatim-di

Lamb, P., Darouichi, O., & Jonczyk Sédès, C. (2022). The performance of international small and medium-sized enterprises: Overview and future research directions. Canadian Journal of Administrative Sciences, 39(4), 432–451. https://doi.org/10.1002/cjas.1674

Lantu, D. C. (2022). The competitiveness of Indonesian craft as creative industry in global market. Proceedings of the International Conference on Economics, Business, and Management Research. Atlantis Press. https://www.atlantis-press.com/article/125976016.pdf

Meldona, M., Sudarmiatin, S., & Bidin, R. (2022). SMEs’ internationalization strategy in export creative industry: Case study from Kendang Djembe creators at Blitar, East Java, Indonesia. International Journal of Educational Research & Social Sciences, 3(2), 1067–1079. https://doi.org/10.51601/ijersc.v3i2.363

Osijo, I. U., Sudarmiatin, & Hermawan, A. (2022). Analysis of business success for kendang crafts in the city of Blitar. LITERACY: International Scientific Journals of Social, Education, Humanities, 1(3), 23–34. https://doi.org/10.56910/literacy.v1i3.285

Peraturan Menteri Keuangan Nomor 96 Tahun 2023 tentang Ketentuan Kepabeanan, Cukai, dan Pajak atas Impor dan Ekspor Barang Kiriman. (2023). https://jdih.kemenkeu.go.id/api/download/4d5d2359-2490-4a4b-a4fe-a49d81a22a64/2023pmkeuangan096.pdf (see also https://peraturan.bpk.go.id/Details/269778/pmk-no-96-tahun-2023)

Peraturan Pemerintah Nomor 11 Tahun 2021 tentang Badan Usaha Milik Desa. (2021). https://peraturan.bpk.go.id/Details/161841/pp-no-11-tahun-2021

Peraturan Pemerintah Nomor 24 Tahun 2022 tentang Peraturan Pelaksanaan Undang-Undang Nomor 24 Tahun 2019 tentang Ekonomi Kreatif. (2022). https://peraturan.bpk.go.id/Details/216815/pp-no-24-tahun-2022

Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review, 68(2), 73–93.

Ratnawati, S., Sudarmiatin, & Bidin, R. (2022). The role of market orientation through networking in increasing the performance of the export creative industry. American International Journal of Business Management, 5(4), 141–151.

UNCTAD. (2021). Creative Economy Outlook 2020: Trends and projections. United Nations Conference on Trade and Development. https://unctad.org/system/files/official-document/ditctncd2021d3_en.pdf

Undang-Undang Nomor 24 Tahun 2019 tentang Ekonomi Kreatif. (2019). https://peraturan.bpk.go.id/Download/114484/UU%20Nomor%2024%20Tahun%202019.pdf

Undang-Undang Nomor 6 Tahun 2014 tentang Desa. (2014). https://peraturan.bpk.go.id/Download/27840/UU%20Nomor%2006%20Tahun%202014.pdf