Journal of Scientific Research, Education, and Technology (JSRET)

Site Feasibility Analysis in the Design of a Coastal Tourism Area in Lembata Regency

Pius Patty Raya Kapuka — 2026-04-20

Lembata Regency possesses coastal potential rich in natural beauty, cultural uniqueness, and marine resources that can be developed into coastal tourism areas. However, this potential has not been fully optimized due to the lack of well-directed site planning based on location feasibility. Therefore, conducting a site feasibility analysis is an essential step to ensure that the development of coastal tourism areas can be carried out effectively, safely, and sustainably. This study aims to formulate relevant site feasibility criteria as the foundation for designing coastal tourism areas in Lembata Regency. The research employs a quantitative approach by conducting field surveys, observations of existing conditions, and comparative studies of several similar coastal areas. The analysis assesses physical site characteristics, environmental quality, accessibility, infrastructure readiness, and natural attraction potential. The findings indicate that site feasibility is strongly influenced by stable soil conditions, well-preserved environmental quality, ease of access to the location, and the availability of supporting facilities surrounding the area. In addition, visual character and natural recreational potential serve as important factors in enhancing tourism appeal. These results are expected to serve as a foundation for designing more strategic and sustainable coastal tourism areas that can improve visitor experience.

Quality of Scholastic Tests in the New Student Admission Selection (SPMB) at Universitas Negeri Surabaya in the 2023 Academic Year

Tri Rijanto — 2026-04-20

Scholastic tests play a critical role in university admission systems, serving as gatekeeping mechanisms that influence both institutional quality and educational equity. Despite their widespread use, empirical evaluations of institutional admission test quality remain limited, particularly in developing country contexts. This study aimed to comprehensively evaluate the psychometric quality of the Scholastic Potential and Basic Ability Test (SPMB) administered at Universitas Negeri Surabaya during the 2023 academic year, examining reliability, item difficulty, discrimination indices, and distractor effectiveness. A quantitative descriptive research design using ex-post facto analysis was employed. The study analyzed test response data from 270 candidates who completed the 45-item SPMB, consisting of three subtests: Verbal Ability (15 items), Numerical and Reasoning Ability (15 items), and Figural Comprehension Ability (15 items). Data analysis utilized Classical Test Theory frameworks, calculating Kuder-Richardson Formula 20 (KR-20) reliability coefficients, item difficulty indices (p-values), point-biserial discrimination coefficients (rpbis), upper-lower 27% discrimination indices (D), and distractor effectiveness metrics using SPSS 26.0 and ITEMAN 4.3 software. The total test demonstrated good internal consistency reliability (KR-20 = 0.84) with a mean score of 25.84 (SD = 6.78, 57.42% of maximum). Approximately 62% of items exhibited optimal moderate difficulty (0.40 ≤ p < 0.80), and 73% demonstrated good-to-excellent discrimination (rpbis ≥ 0.30). However, three items showed poor discrimination (rpbis < 0.20), 22 distractors were non-functional (16.30%), and six distractors exhibited problematic positive discrimination (4.44%). Subtest reliabilities ranged from 0.70 to 0.75, classified as acceptable. The SPMB demonstrated generally satisfactory psychometric quality but requires targeted improvements through systematic item revision, enhanced item writer training, and continuous quality monitoring. Findings provide actionable guidance for evidence-based test refinement and contribute empirical evidence to admission testing literature in Southeast Asian higher education contexts.

Developing Student Creativity Through Project-Based Learning in Leather Media Product Design

Ezriani — 2026-04-20

Craft media learning plays a strategic role in equipping students with the ability to process materials, techniques, and design concepts in an integrated manner. Leather media was chosen as the focus of the learning project because it has unique material characteristics and high artistic potential. Leather can be processed through various techniques, such as carving, pressing, sewing, and combinations with other materials, thus providing broad opportunities for students to explore the shape, texture, and function of the product. This study aims to develop student creativity through the application of project-based learning (PBL) in leather media product design in craft media learning. The study used a quantitative approach with a pre-experimental design in the form of a one-group protest–post-test design. The research subjects consisted of 20 students of the Craft Education Study Program at the Institut Seni Indonesia Padangpanjang, Indonesia. The results showed a significant increase in student creativity after the application of project-based learning. The average creativity score increased from 67.85 in the pretest to 82.60 in the posttest, with the t-test results showing a p value <0.05. The N-Gain value of 0.46 is in the moderate category, indicating that project-based learning is quite effective in developing student creativity. Therefore, it can be concluded that Project-Based Learning can be an effective alternative learning model in craft media learning to encourage student creativity and innovation.

Development of A “Cheerful Engklek Carpet” Game as A Learning Medium to Enhance Spatial Intelligence in Early Childhood

Mai Mutiah Tri Wahyuni — 2026-04-20

Spatial intelligence is a fundamental ability that needs to be developed from an early age; however, its stimulation remains limited due to the lack of learning media that integrate visual, kinesthetic, and cognitive aspects. This study aims to: (1) develop the Cheerful Engklek Carpet game to stimulate spatial intelligence in early childhood, (2) examine the feasibility of the game, and (3) test its effectiveness in enhancing children’s spatial intelligence. This research employed a Research and Development (R&D) method using a modified 4D model (Define, Design, Develop, Disseminate). The subjects consisted of 48 children aged 5–6 years at TK Plus Tunas Rimba, Purwakarta Regency, divided into an experimental group (24 children) and a control group (24 children). Data were collected through expert validation, observation, interviews, and spatial intelligence tests, and analyzed using descriptive and inferential statistics (independent and paired sample t-tests). The results indicate that the developed game is highly feasible (4.65), practical (4.41), and well-implemented (95.6%). It is also highly effective, with a 49.6% improvement in the experimental group compared to 7.0% in the control group (p < 0.001; Cohen’s d = 2.92). In conclusion, the Cheerful Engklek Carpet game is highly feasible and effective in holistically stimulating spatial intelligence in early childhood.

Developing a Bilingual Company Profile as Promotional Media and E-Catalogue for Agro Mineral Water

Tawang Zoradiva — 2026-04-20

This study addresses the lack of effective, informative, and accessible promotional media at Agro Group, a company operating in the bottled drinking water industry. The absence of a structured company profile, product catalog, and digital promotional tools limited the company’s ability to communicate its brand identity, product variants, and credibility to both domestic and international stakeholders. This research applied the Design and Development Research (DDR) method, consisting of four stages: preliminary study, design, development, and evaluation. Data were collected through observation, interviews, documentation, expert validation, and field testing. The outcome of this study is a bilingual (Indonesian–English) flipbook that integrates comprehensive company information, including background, product variants and packaging sizes, certifications, sustainability initiatives, and an interactive feature linking to a 2-minute 19-second bilingual company profile video. The validation and field testing results yielded an average score of 4.53 out of 5 (90.6%), indicating that the developed product is effective and professionally acceptable. This bilingual flipbook enhances Agro Mineral Water’s promotional strategy by improving credibility, accessibility, and engagement with both local and global audiences.

The Development of A Magnetic Classroom Agreement Board (Pakeman) as Learning Media to Foster Discipline in Children Aged 5–6 Years

Euis Saripah — 2026-04-20

Discipline learning in early childhood education institutions still faces several challenges, including overly instructive approaches, less engaging learning media, and limited child participation in establishing classroom rules. This study aimed to develop a magnetic-based classroom agreement board as an effective learning medium to foster positive discipline among young children through a participatory approach. This research employed the ADDIE development model, adapted into five stages. The research subjects were 15 children in Group B (aged 5–6 years) at TK Negeri Manonjaya, Tasikmalaya. Data were collected through interviews, observations, questionnaires, and expert validation, and were analyzed using qualitative and quantitative approaches. The resulting product was a magnetic classroom agreement board consisting of a magnetic board as the main surface for attaching agreement cards, 15 circular agreement cards with concrete illustrations, and supporting materials including a header poster, guidebook, tutorial video, and blank templates. Theoretical validation indicated a “Very Feasible” category (92%), while empirical validation reached 93.3%. The effectiveness test showed a 61.7% improvement in children’s disciplinary behavior with an improvement score of 0.50 (effective category), accompanied by positive developmental shifts across all participants. These findings indicate that participatory-based media can serve as an effective, practical, and sustainable tool for fostering positive discipline in early childhood education.

Contextual Architectural Design for Horticultural Research Facility in Trenggalek

Achmad Wildan Hafidz — 2026-04-20

This study aims to formulate a design concept for a horticultural research facility in Trenggalek Regency using a contextual architectural approach. The method used is descriptive qualitative through literature study, analysis of regional planning documents, and precedent studies of similar buildings. The results show that a horticultural research facility requires the integration of research, production, and educational functions within a unified spatial system. In addition, zoning arrangements, controlled circulation, and environmental systems that support research activities are necessary. The “Bhumi Loka” concept is formulated as the design foundation, emphasizing the relationship between land as the primary medium of horticulture and space as a container for human activities. This concept produces a contextual, sustainable design approach that aligns with the agricultural characteristics of Trenggalek.

The Development of Tas Lisa Learning Media to Enhance Early Childhood Beginning Reading Skills

Helni Widayani — 2026-04-20

This study aims to develop TAS LISA learning media (Tas Literasi Anak Sederhana dan Atraktif) using a Research and Development (R&D) approach to improve the beginning reading skills of early childhood learners. The study was motivated by the low level of beginning reading ability among kindergarten children, particularly in recognizing letters, associating letters with sounds, and reading simple syllables and words. In addition, the literacy learning media used in classrooms are generally conventional and provide limited opportunities for concrete, interactive learning experiences that align with the developmental characteristics of young children. Therefore, an innovative learning medium developed through a systematic research and development process is needed. This study employed an R&D method consisting of several stages: analysis, data collection, product design, design validation by material and media experts, design revision, product trial, product revision, usage trial, and final product revision. The research subjects were 20 children from Group B in a kindergarten. Data were collected through observation, interviews, and expert validation questionnaires. Data analysis used quantitative descriptive methods to determine product feasibility and improvement in children's beginning reading skills, and qualitative descriptive analysis to describe the development process and children's responses to the media. The results indicate that the TAS LISA learning media is feasible based on expert validation and effective in improving children's beginning reading abilities, including letter recognition, syllable reading, and simple word reading.

Strategic Analysis of the Export Potential of Sentul Drums from Blitar: A Desk Research Approach

Bambang Septiawan — 2026-04-20

This study aims to conduct a strategic analysis of the export potential of Sentul Drums (also known as Kendang Sentul or Kendang Jimbe) from Blitar, East Java, using a pure desk-research approach. Anchored in Porter’s competitive advantage theory and the Uppsala internationalization model, the research synthesizes secondary data from government reports (BPS, Disperindag), official regulations, credible media (Antara News, Kompas, BlitarKawentar), and peer-reviewed literature (2021–2026). Findings reveal that Kendang Jimbe has become Blitar’s leading export commodity, generating Rp17.99 billion in 2025, driven by large-scale shipments to China (3,500 units worth Rp17.6 billion via BUMDes Ngoran in 2024 and over 5,000 units via UKM Jatim in early 2025). PESTLE analysis confirms a highly supportive macro-environment, while the updated SWOT/IFAS-EFAS matrix positions the industry in a growth quadrant. The study formulates actionable SO, ST, WO, and WT strategies focusing on BUMDes collaboration, digital marketing, logistics optimization, and market diversification. This desk-based synthesis fills a literature gap by providing an objective, up-to-date roadmap for enhancing MSME export competitiveness in Indonesia’s creative economy sector.

Study Of Basic Concept Formulation In The Design Of Pandalungan Cultural Gallery In The Coastal Area Of Jember Regency

Ihza Maulana Zaen — 2026-04-20

Pandalungan culture represents the cultural identity of the Jember community, which emerged from the interaction and blending of Javanese and Madurese traditions. This cultural combination shapes unique social patterns, artistic expressions, and cultural systems within society. Despite its rich cultural diversity, Jember still lacks an integrated facility that can accommodate activities related to cultural education, preservation, and appreciation. This condition is particularly evident in coastal areas, which function as public spaces and important tourism corridors. In response to this issue, the gallery design adopts the concept of “Lahbako Pesisiran,” an approach that combines the communal values reflected in the Lahbako tradition with the open and adaptive character of coastal environments. The design process involves analyzing users, activities, and site context to develop spatial strategies that emphasize learning, social interaction, and creativity. The study shows that integrating local cultural values with coastal environmental potential can create a cultural facility that supports preservation while strengthening public space and cultural identity.

Entrepreneurial Mindset and Digital Literacy in Shaping Students’ Start-Up Decisions

Nur Safirah — 2026-04-20

This study aims to analyze the influence of entrepreneurial mindset and digital literacy on students' business start-up decisions, with creativity as an intervening variable. The research method used is quantitative research with a survey method of 163 students from the Faculty of Economics and Business, Makassar State University who own businesses using proportional random sampling techniques. Data analysis was conducted using the Partial Least Square Structural Equation Model (PLS-SEM) to test the direct and indirect relationships between variables. The results show that entrepreneurial mindset and digital literacy have a positive and significant effect on the decision to start a business. In addition, entrepreneurial mindset and digital literacy also have a positive and significant effect on student creativity. Creativity is also proven to have a positive and significant effect on the decision to start a business and acts as an intervening variable that connects how entrepreneurial mindset and digital literacy influence the decision to start a business. These findings have important implications for entrepreneurship development efforts in higher education, especially through the formation of an entrepreneurial mindset, strengthening digital literacy, and facilitating creative spaces for students to be more prepared and brave to enter the business world.

Therapeutic Architecture Based on Environmental Analysis in Healthcare Facility Design in Surabaya

Kansa Agnesia — 2026-04-20

Rapid urbanization in Surabaya has intensified environmental pressures, reduced green open spaces, and
increased stress levels among urban populations, highlighting the urgent need for healthcare
environments that support both physical recovery and psychological well-being. In this context,
therapeutic architecture offers a promising approach by integrating natural elements into spatial design
to enhance healing experiences.
This study aims to investigate the role of site analysis as a fundamental basis for designing holistic
healthcare facilities based on therapeutic architecture, focusing on a site located at Jalan Kalisari Permai I,
Mulyorejo District, Surabaya. The site is characterized by a relatively quiet residential environment,
adequate accessibility, and the presence of existing vegetation with favorable microclimatic conditions.
A qualitative descriptive method with a design-based research approach was employed, combining field
observations, literature review, and environmental analysis. Key site parameters include solar
orientation, wind patterns, noise levels, accessibility, vegetation, visual quality, and microclimate.
The findings reveal that site characteristics play a critical role in shaping therapeutic design strategies.
Variations in noise levels (74 dB at the front, 58 dB in the middle, and 49 dB at the rear) inform a layered
zoning system from public to private spaces. Solar exposure analysis highlights the need for heat control
on the western side and daylight optimization on the eastern and northern sides. Dominant east–west
wind patterns support cross-ventilation strategies, while existing vegetation enhances thermal comfort
and contributes to a restorative healing environment.
The implementation of therapeutic architecture is realized through hierarchical spatial zoning, passive
environmental design strategies, and the integration of a healing garden as a central design element.
This study contributes to bridging the gap between site analysis and architectural design by
demonstrating how environmental parameters can be systematically translated into spatial strategies for
holistic healthcare facilities. The findings provide a context-responsive design framework applicable to
urban healthcare environments in tropical regions.

Development of Pop-Up Book Media for Children’ Honest Characters

Sitti Hajrah — 2026-04-20

This study aims to produce a learning media in the form of a three-dimensional pop-up book used to instill honest character values in early childhood and analyze the feasibility and effectiveness of its use in learning activities. This study uses a research and development method with a four-stage model that includes the stages of definition, design, development, and dissemination. The research subjects were 30 children aged 5-6 years from three kindergartens in Pijoan Village, Muaro Jambi Regency. Research data were collected through observation, interviews, expert validation, and implementation of initial and final tests. Product feasibility was analyzed through assessments by material experts, media experts, and language experts, while the effectiveness of the media was analyzed based on the improvement in the development of children's honest character. The results of the study showed that the developed three-dimensional pop-up book media obtained a very feasible category based on the results of expert validation. In addition, the results of the field trial showed an increase in the development of children's honest character, as seen from the increase in the average score from 43.5% in the initial test to 68% in the final test with a moderate level of improvement. Thus, three-dimensional pop-up books can be used as an interesting and effective learning media in instilling honesty values in early childhood.

Study of Basic Concept Formulation in The Design of Vocational Training Center in Gresik Regency

Ferdy Indrairawan — 2026-04-20

Gresik Regency, as a rapidly developing industrial area, requires a workforce with skills that meet industrial demands. However, job training facilities that can effectively bridge the gap between the education sector and the industrial sector are still not optimal. The Job Training Center (BLK) plays an important role in improving workforce competence; therefore, a design approach is needed to comprehensively accommodate these needs. This study aims to formulate the basic design concept of a Job Training Center in Gresik Regency by considering user characteristics, object characteristics (functional), and site characteristics. The method used is a descriptive qualitative approach through literature studies and regional condition analysis. The results show that the proposed basic concept is “A Space for Synergy,” which integrates people, training activities, and the industrial environment into a mutually supportive system. This concept is implemented through flexible, open, and integrated spaces, enabling an effective training process that is relevant to industrial needs.

Kolam Evu Site Analysis of Kolam Evu for Sustainable Tourism Development

Apolinaris Remetwa — 2026-04-20

Kolam Evu is a natural tourism area located on Kei Kecil Island with distinctive characteristics, including natural spring water, high water clarity, and strong local cultural values. This study aims to analyze site conditions as a basis for sustainable tourism development. The research employs a qualitative descriptive method through field observation, literature review, and spatial analysis (Creswell & Creswell, 2018). The findings indicate that Kolam Evu has strong potential to be developed using a contextual architectural approach while maintaining environmental sustainability (UNWTO, 2021). Development strategies include zoning, circulation planning, and the use of local materials. This study contributes as a reference for sustainable tourism planning (UNWTO, 2021).

Keywords: Site analysis, sustainable tourism, contextual architecture

Corresponding author

Name: apolinaris Remetwa

Email: aprissremetwa@gmail.com

Contact phone /WA: 082122196577

Author (metadata only / OJS)

1. Apolinaris Remetwa – 1442200038@surel.untag-sby.ac.id

2. Darmansjah Tjahja Prakasa – darmansjahtp@untag-sby.ac.id

3. Suko Istijanto – suko@untag-sby.ac.id

Corporate Reputation Construction through Media Public Relations Strategies on Instagram

Mohammad Insan Romadhan — 2026-04-20

The development of social media has transformed Public Relations practices in building corporate reputation through more interactive and participatory digital communication. Instagram, as a visual-based platform, has become one of the strategic media used by organizations to construct reputation through digital content management. This study aims to analyze the construction of corporate reputation through Media Public Relations strategies on Instagram implemented by Royal Fragrance. This research employs a qualitative approach with a case study method. Data collection techniques include non-participant observation of Royal Fragrance’s Instagram account, documentation of digital content, and literature review to strengthen the theoretical analysis. The data analysis technique uses an interactive model consisting of data reduction, data display, and conclusion drawing. The findings indicate that the construction of Royal Fragrance’s corporate reputation through Instagram is carried out through five main strategies: visual content management, audience interaction, influencer collaboration, brand storytelling, and digital communication consistency. Consistent visual content management helps build a premium and professional brand image. Audience interaction through digital communication features strengthens the relationship between the organization and its public. The use of influencers enhances brand visibility and social legitimacy. Furthermore, brand storytelling and consistent digital communication reinforce organizational identity and increase public trust. This study concludes that Instagram-based Media Public Relations plays a significant role in building corporate reputation in the era of digital communication. The findings contribute theoretically to the development of digital Media Public Relations and corporate reputation studies, while also providing practical implications for organizations in managing reputation through social media.

The Development of Domino Ceria Learning Media to Enhance Number Concept Understanding in Children Aged 4–6 Years

Heni Puspita Sari — 2026-04-20

Most children still have difficulty connecting number symbols with objects, ordering numbers, and performing simple arithmetic operations. This condition is exacerbated by limited availability of engaging learning media appropriate to early childhood development. Therefore, learning media development is needed. Domino Ceria (DORIA) is a set of domino cards with an attractive visual design used to improve understanding of number concepts in children aged 4–6 years. The research method used in this study is Research and Development (R&D) with the ADDIE model. The research subjects were Group B children of Trisula Perwari Kindergarten aged 4–6 years. The research instruments included needs analysis, expert validation, and effectiveness testing. The results showed that the Domino Ceria media met feasibility standards with an average percentage of 97.00% based on expert validation and proved effective in improving children's understanding of number concepts.

Digital Citizenship Literacy among University Students: The Mediating Role of Critical Thinking and Media Awareness in Combating Misinformation

Bambang Yuniarto — 2026-04-20

The proliferation of misinformation in digital environments poses a critical challenge for university students, necessitating integrative competency frameworks beyond isolated cognitive skills. This study examined the mediating role of digital citizenship literacy in the relationship between critical thinking, media awareness, and resistance to misinformation among undergraduate students at UIN Siber Syekh Nurjati Cirebon, Indonesia. Employing a quantitative cross-sectional survey design with purposive sampling, data were collected from 300 students across the Tadris IPS and Arabic Language Education programs using a validated five-point Likert-scale instrument. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. Results demonstrated that critical thinking and media awareness significantly predicted both digital citizenship literacy and resistance to misinformation. Digital citizenship literacy emerged as the strongest direct predictor of misinformation resistance (β = 0.389, p < 0.001) and significantly partially mediated the effects of critical thinking (β = 0.133) and media awareness (β = 0.116) on misinformation resistance. The full model explained 54.1% of variance in misinformation resistance. These findings suggest that cultivating digital citizenship norms constitutes the most proximal mechanism through which cognitive and media competencies translate into behavioral resistance to false information. Implications for curriculum development, pedagogical practice, and higher education policy are discussed.

Social Support and Resilience in Student: How the role of Hope as a Mediator Variable?

Faizah Oktaviani — 2026-04-20

This study aims to prove the relationship between social support and resilience in student with hope as a mediator variable. The research subjects consisted of 185 students at Al-Ishlah Islamic Boarding School, Paciran, Lamongan. Research measuring instruments include a resilience scale, a social support scale, and The Indonesian Hope Scale (IHS). The data in this study were analyzed using path analysis test. The results prove that there is a significant and positive relationship between social support and resilience with hope as a mediator variable. The percentage of the mediating effect of hope is 68.4% in the relationship between social support and resilience. High social support will increase hope which in turn can increase resilience in students. The implication of this study for students is that it can provide awareness that establishing social relationships with people around and having hope for the future is very important to help them overcome pressures and challenges while living in boarding schools.

The Development of Fanzzle (Fauna Puzzle) Learning Media to Enhance Early Childhood Focus

Neuneu Nur Alam — 2026-04-20

Focus is a fundamental cognitive ability that underlies successful learning in early childhood. This study aims to: (1) develop the FANZZLE learning media suitable for improving the focus of children aged 5–6 years; (2) examine the feasibility of the FANZZLE learning media based on expert validation; and (3) test the effectiveness of the media in enhancing children's focus. This research employed a Research and Development (R&D) method using the 4D development model (Define, Design, Develop, Disseminate). The research subjects consisted of 29 children aged 5–6 years at TKIT Ar’rosyiid, divided into two groups: B1 (14 children) and B2 (15 children). Research instruments included a needs analysis interview guide, expert validation sheets, and observation sheets measuring children’s focus through four indicators: engagement duration, engagement intensity, resistance to distraction, and attentional flexibility. Data were analyzed using qualitative descriptive analysis for needs assessment, feasibility percentage analysis for expert validation, and N-Gain analysis to measure effectiveness. The results showed that the FANZZLE media was categorized as “highly feasible” with an average validation score of 93.33%. The media also proved effective in improving children's focus, indicated by an increase in the mean score from 7.76 (pretest) to 12.62 (posttest) with an N-Gain score of 0.595 (moderate–high category). These findings indicate that FANZZLE learning media is both feasible and effective for improving the focus of children aged 5–6 years in early childhood education.

Design of an Interactive Multimedia Gallery Based on Experiential Architecture and Environmental Analysis in Surabaya

Dhimas Aulia Rahmawan — 2026-04-20

Rapid digital transformation in urban environments has changed the way people access information and experience cultural spaces, increasing the demand for interactive and immersive architectural environments. In Surabaya, the availability of multimedia-based cultural facilities that integrate spatial experience and digital interaction remains limited. This study aims to develop a design framework for an Interactive Multimedia Gallery using an Experiential Architecture approach that integrates environmental responsiveness and multisensory spatial experience. The research focuses on a site located on Mayjend Sungkono Street, Surabaya. A qualitative-descriptive method combined with a design-based research approach is applied, including field observation, literature review, and environmental analysis. The findings indicate that environmental factors such as solar orientation, wind patterns, noise levels, and urban context significantly influence spatial zoning and design strategies. These conditions determine the arrangement of public, transitional, and immersive spaces within the gallery. Furthermore, experiential design strategies such as spatial sequencing, lighting modulation, material articulation, and interactive multimedia integration contribute to creating an immersive user experience. The study concludes that integrating environmental analysis with experiential architecture is essential for producing adaptive, interactive, and context-responsive cultural spaces in urban environments.