Yusida, E., B. Septiawan, and N. Fitriani. “The Influence of Social Media Marketing on Consumer Purchase Intention in Fashion Stores on the Shopee Platform: The Mediating Role of Consumer Trust”. Journal of Scientific Research, Education, and Technology (JSRET), vol. 5, no. 2, May 2026, pp. 1348-61, doi:10.58526/jsret.v5i2.1119.