ANDRIANTO, N.; MUJANAH, S.; ARYASA, R. B. Personal Selling Communication Strategy of Retail Assistants in Building Customer Satisfaction at Eiger Basuki Rahmat Surabaya Store. Journal of Scientific Research, Education, and Technology (JSRET), [S. l.], v. 5, n. 3, p. 2144–2159, 2026. DOI: 10.58526/jsret.v5i3.1206. Disponível em: https://jsret.knpub.com/index.php/jrest/article/view/1206. Acesso em: 29 jul. 2026.