Andrianto, N., Mujanah, S. and Aryasa, R.B. 2026. Personal Selling Communication Strategy of Retail Assistants in Building Customer Satisfaction at Eiger Basuki Rahmat Surabaya Store. Journal of Scientific Research, Education, and Technology (JSRET). 5, 3 (Jul. 2026), 2144–2159. DOI:https://doi.org/10.58526/jsret.v5i3.1206.